Opal Strategic Marketing and Communications, LLC, is an independent full-service marketing firm which specializes in helping small - and mid-sized businesses within business-to-business (B2B), business-to-government (B2G), business-to-consumer (B2C) sectors get the most return from their marketing investments.

The team at Opal Strategic Marketing and Communications has a proven track record of delivering quality service to our clients. As a full- service firm we offer you and your staff comprehensive services for your every marketing need, and each and every staff or auxiliary member is focused on giving you the results you’ve been looking for.

What's Your Plan?

Answer the following questions to find out where your marketing plan is headed. Is it going in the right direction?

1. What are the sales and profit goals you have for the next 12 to 24 months?
2. How many transactions will you need to reach these goals?
3. On average what will each transaction cost?
4. What have been your most successful marketing tools and why?
5. What motivates customers to purchase products and services like yours?
6. Is there sufficient demand to make your business profitable?
7. What are the significant weaknesses that could affect your business?
8. What makes your products and services better than your competitor’s?
9. What is the single most important message about your business?
10. What will each message and method of delivery cost?
11. Which marketing method is the most affordable and cost effective?
12. Who in your business is going to advise, create, and implement the plan?
13. How will you know what benefits each component produces?
14. How will you measure the effectiveness of the plan?