"Marketing, no matter what practitioners thought in the past is more science, than art. It is no longer necessary to rely on hunch, hope, mythology and experience or on creative breakthroughs and divine illumination." – Kevin J Clancy, Ph.D, Wharton School of Business

Working with Real Businesses

At Opal Strategic Marketing and Communications, we love the challenge of working under tight constraints. While most of our “competitors” work only with “select” firms that fit their budget, revenue or industry criteria, we want to work with real, everyday firms, and do not discriminate because of size, budget, timing, or industry. Growing a business and achieving a return on your marketing investment under perfect conditions is easy. Growing your business, which has constraints, is a challenge that most firms do not want to tackle, but this is exactly what we do well.

SMB Market Specialists

We are specialists in the marketing of small to medium-sized businesses. Our experience is broad, and it focuses on business-to-business (B2B) marketing, business-to-consumer (B2C) and business-to- government (B2G) marketing. Because we couple our experience with proven methodologies and metrics, our clients have seen great results, and we are certain you can, too.