Use our Full Service Marketing Program to Outsource Your Marketing
All companies are continuously faced with the pressures of increasing revenues and profits. While marketing is a key component in generating revenue and profits, most business owners unfortunately have spent hundreds of thousands of dollars in marketing and have never seen a return on their investment. Strategic decision-making, effective planning, and actionable solutions are the key ingredients in any profitable business.
The Full Service Marketing program is designed to help small- and mid-sized businesses get the most return on their marketing investments, and give you the tools and resources that are necessary to run successful and profitable organizations. We help you understand, develop, and manage marketing tactics and communications so you can grow your business. You and your staff benefit from a complete and an experienced marketing team, which assists you as if they were your own staff, for a fraction of what it would cost to hire permanent employees.
Marketing Planner
Your planner would manage your campaign and support the strategist in developing an effective campaign. Your planner would be just as knowledgeable as the strategist regarding your account, doubly ensuring successful results.
Web Development
We offer complete creation and development of your website activity, in addition to comprehensive, user-friendly, optimized search engine websites and email campaign development.
Marketing Strategists
Unlike with most firms, we offer you an experienced marketing strategist, who becomes your everyday point of contact, develops your strategies and plans, and measures the ongoing performance. Our strategists work with marketing planners and other team members to develop and implement your marketing campaigns.
Client-based Services
All marketing activities are non-biased and are completely based on your business goals and objectives.
Graphic Design
We can solidify your position in the marketplace by creating just the right graphic visual message, placed in the best media channel. We take a complete approach to supporting your brand and ensuring effective communication of your unique value proposition.
Telesales
It's not enough to just generate interest. To reach your goals, it is essential for lead generation and lead management programs to nurture meaningful relationships with qualified leads. Our well executed telesales programs and appointment setting services help you effectively manage your time by delivering highly qualified leads.
Writing Services
The words you use to describe your products, services, and ideas are critical to effective communication with your target audience. Just as images strengthen your prospect’s connection with your brand, so do your words. Our writing services offer creative and effective copy, script, content, and technical writing, along with excellent editing services.
Media Buying
Selecting the right media channel is critical to the successful delivery of your message. We can help you select the right promotional and advertising channels and work with the vendor to ensure successful delivery of your campaign.
Print Production
We work with key print, audio visual, and direct mail facilities in order to deliver your professional marketing literature and multimedia campaigns to your audience. And we also pass on our discounts with them, to you!
Every Marketing Discipline Under One Roof, at a Fraction of the Cost
We make marketing simple by managing every facet of marketing: Advertising, public relations, direct mail, web design, and more. This leaves you with only one contact and one invoice, at a fraction of what it would cost you to have a fully-staffed marketing department.
All marketing activities are based on your business goals and objectives. Unlike most firms, we provide experienced marketing consultants who are your everyday points of contact, develop your strategies and plans, and measure the ongoing performance. They work with the marketing planner and the rest of the team to develop, implement, and measure your marketing campaigns successfully.
How It Works
We begin with comprehensive research which helps us gain insight into your marketing operations. We then review where your company is, where it has been, and where it wants to go in the future. Once we gain a thorough understanding of your business and customers, we begin taking strategic action by utilizing measurable performance metrics to position your company as a leader in the marketplace.
Our process is broken up into 9 steps
- We have a comprehensive strategic marketing and communications plan that can serve as a backbone for growth.
- We develop a multi-level branding campaign that goes beyond a one or two year tactical campaign and has a standard theme and message, which can be used for years to come.
- We create effective and powerful educational materials, including multi-media projects geared toward educating potential clients. We integrate promotional material and activities in a way which generates brand awareness and fosters healthy sales pipeline development, for years to come.
- We manage lead generation programs to encourage a strong pipeline which meets your current revenue goals.
- We follow up on appointment setting, so as to bring potential leads closer to closing.
- We can optimize your search engine programs so they leverage Web power and foster an awareness of your brand, and bring in new leads.
- We strive to boost your company’s credibility, and vow to reduce sales pipeline lead time through effective public relations support.
- We strongly desire to provide you with valuable marketing metrics which lead to a return on your investment (ROI), and which enables us to successfully manage your marketing programs.
Who Can Best Benefit from the Full Service Program?
The full service program is ideal for those companies that want to be aggressive with their growth strategies, but lack the resources to support several full-time employees and marketing initiatives. We offer our services through a flexible, hour-based retainer. Below we show our recommendations, based on company revenue, for the minimum number of hours typically needed for a good marketing program. These are rough estimates. Please contact one of our consultants to determine just which level is best-suited to your company’s needs.
Why Outsource?
Sharpen focus
Be free to focus your organization’s energy and key skills to the best advantage. Without unnecessary tasks, your marketing department can expend its time and effort in ways that improve your company’s image and bring in more business.
Streamline marketing
By utilizing an outsourced marketing firm, you have fast access to experts who provide you with immediate and proven strategies. Outsourcing also allows you to pay for individual services, as you need them. In this way, you can often utilize a complete team of multi-disciplined marketing experts for less than the cost of creating in-house marketing positions.
Downsize overhead
Outsourcing allows you to downsize your administrative overhead and lower the cost of equipment, office space, training, consulting, and employee benefits.
Integrate marketing efforts
Your marketing department needs the space to fully integrate and balance its expertise. Outsourcing some of its marketing tasks allows it to narrow its focus and concentrate on putting forth a strong message about your firm’s capabilities. With integrated marketing, your advertising, direct mail, and online marketing efforts can speak for themselves by offering a distinct style and clear message to future customers.
Eliminate bias
When media bias is out of the picture, you can focus on supplying your clientele with a strong company image while having the knowledge you need to make important decisions.
