Marketing Philosophy

The field of marketing is multifaceted, and because of this there are many definitions and interpretations of marketing. Additionally, each business is unique and will require a unique set of tools and strategies but in order to succeed, each business must ensure that they deliver value to their customers.

We believe that in order to deliver value to customers, organizations must understand their customers’ current and potential needs, wants, and preferred methods of communicating. Organizations also need to understand buyer behavior and what motivates customers to purchase from, believe in or give to the organization. By understanding the customer, businesses have a better chance of presenting values correctly to their prospects and clients.

We help each of our clients create, communicate, and deliver value while striving to provide a strong return on their marketing investments.

Mission

Our mission is to strengthen your competitive position and solidify your company's marketing strategies through strategic decision-making, effective planning, and actionable solutions that will help to provide a return on your marketing investment.

The Opal Difference

We are dedicated to offering transparent solutions to challenges faced by our clients, and we openly share our views on which strategies work and which ones are less effective. If we discover processes that do not yield satisfactory results, we will research, propose, and implement new ideas to help ensure success. We provide personalized attention and customized techniques that will enable our clients to meet their goals.

Location and Coverage

Opal Strategic Marketing and Communications is headquartered in Alexandria, VA, approximately 10 miles outside of Washington, D.C. Our clients can choose from a variety of flexible schedules that include hourly, project, and retainer-based services.