Awareness
The first measure along the lead pipeline is the number of contacts exposed to the message delivered by the campaign. Most contacts do not become consciously aware of a brand until they have been touched 7 times.
Interest
The second measure along the lead pipeline is the number of contacts that have reached out to receive more information.
Evaluation
The third measure along the lead pipeline is the number of contacts that have expressed interest in a proposal, demonstration or other tool used to evaluate your services, products or ideas.
Commitment
Traditionally this is the final point of the lead pipeline, where the prospect engages in a relationship with your company or brand.
Referral & Repeat
Referral and Repeat: This is our final point in the lead pipeline. It is key to retain your best clients and create programs that encourage referrals and repeat business.
