Outsourcing
Outsourcing Made Easy with the Full Service Marketing Program
Opal established the full service marketing program to help small and mid-sized businesses get the most return on their marketing investments and give them the tools and resources that are necessary to run successful and profitable organizations. We help you understand, develop, and manage marketing tactics and communications so you can grow your business.
Every Marketing Discipline Under One Roof, at a Fraction of the Cost
We make marketing simple by managing every facet of marketing communications, leaving you with only one contact and one invoice, at a fraction of what it would cost you to have your own fully-staffed marketing department. All marketing activities are based on your business goals and objectives.
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We provide experienced marketing consultants who are your everyday points of contact. The consultants will also develop your strategies and plans, as well as measure the ongoing performance. Your consultant will work with the marketing planner and the rest of the Opal team to successfully develop, implement, and measure your marketing campaigns.
How it Works
We begin with comprehensive research so we can gain insight into your marketing operations. We review where your company is now, where it has been, and where it wants to go. Once we gain a thorough understanding of your business and customers, we’ll take strategic action utilizing measurable performance metrics to position your company as a leader in the marketplace:
- Development or Refinement of Branding and Positioning Strategies
- Communication planning that focuses on brand awareness and a healthy sales pipeline
- Creation of a comprehensive marketing communications plan
- Creation of marketing metrics
- Provision of effective and powerful educational materials
- Management of lead generation programs
- Search engine optimization programs that foster brand awareness and new lead development
- Reduction of lead time in the sales pipeline due to our effective public relations and social media support
