Sales Measures:
- Total Customers
- Total Product Sales
- Service Sales
- Response Rates
- Leads Generated
- Conversion Rates
- Traffic Sources
- Website Visits
- Referral Rates
- Retention Rates
- Revenue Per Sale
- Revenue Per Customer Type
- Revenue Per Product/Service
Asset Measures:
- Awareness
- Reach
- Impressions
- Brand Image
- Customer Satisfaction
- Customer Loyalty
- Customer Retention
- Length of Website Visits
Investment Measures:
- Cost Per Response
- Cost Per Lead
- Cost Per Source
- Cost Per Click
- Cost Per Impression
- Cost Per New Customer
- Cost of Retention
