A. Veronica Sheriff, Senior Consultant

After witnessing how lack of effective marketing strategy, planning, and communication could stunt the growth and success of small and mid-sized businesses, Veronica founded Opal Strategic Marketing and Communications. Since Opal’s beginning, she has used her expertise in entrepreneurial marketing to design and implement effective campaigns and strategies that create a positive return for clients.

Veronica brings over ten years of experience in marketing communications, design, and strategic planning for small and mid-sized businesses. She teaches each client how to apply return on investment (ROI) metrics and measurement techniques to their marketing programs.

As Opal’s team leader, Veronica creatively analyzes, organizes, and conceptualizes solutions for challenges, leading to a successful track record for small businesses in the B2B and B2G markets. Her work has delivered exceptional growth spurts of as much as 110% in one quarter.

Focusing her career within the entrepreneurial environment, she has worked with non-profits, start-ups, and other businesses within the architecture, engineering, construction, healthcare, government, and technology sectors.

As an educator at heart, Veronica serves her community as a faculty member with the Fairfax County Continuing Education Program, where she teaches a six-course curriculum leading to a Certificate in Marketing.

She holds an MBA with a concentration on Corporate Entrepreneurship and a B. S. in Environmental Design & Architecture, both from Ball State University in Muncie, Indiana. Her hobbies include travel, art, home renovation, and spending time with her family.

Eunice, Brand Consultant

As Lead Designer and Brand Consultant, Eunice takes a holistic approach to design, inspired from everyday life and her experience of producing results for clients. Building on the research and strategy developed by Opal’s team, Eunice ensures that each design carries an appropriate story and theme based on the client’s target audience.

Her work is not about creating a piece that stands alone, but is united with other integrated marketing efforts. To her design is more than something visually aesthetic, it is a functional and useful tool of communication. Yet with the right accent, the message is more effective, emotionally capturing, and beauty is exemplified. Her experience has cultivated a proficiency of producing effective materials that can be used to boost return on any marketing investment.

Eunice holds a BFA in 2D Media & Communication Design, with a minor in Business Marketing from Carnegie Mellon University. She is also a member of the National Society of Collegiate Scholars and AIGA. She also enjoys photography, museum hopping, Broadway shows, outdoor activities, and being an artist.

Anna, Graphic Designer

Growing up in Kentucky, Anna spent much of her time immersing herself in creative outlets. Her love for art led to the discovery of her true passion for design; an art form that is both beautiful and functional.

As part of Opal’s graphics team, she approaches each project with originality and logic. This balance of art and science helps her capture the client’s identity in a simple and authentic nature. Knowing that each client is unique, she keeps aware of a changing field, where each new challenge helps solidify her skills and inspire new creative works that deliver results. From advertising and non-profit organizations, to traveling the world as a photographer, Anna offers a wide palette of experiences from which to draw inspiration.

Anna received her Bachelor of Fine Arts in Graphic Design from Harding University in Arkansas. While a student, she served as President of Harding’s student chapter of the American Institute of Graphic Arts (AIGA) and is currently an active member. In her spare time she enjoys traveling, being an aunt, making people laugh and quoting lines from her favorite TV shows & movies.

Aditya, Copyrigher and Editor

Aditya’s watchful eye catches stray commas, un-dotted I’s, and misplaced quotes, and is complemented by a skilled hand that translates a client’s mission and goals into clear, concise, and effective marketing copy to convey their vision.

Throughout his career he has had a successful track record of producing effective copy and content for retail and entertainment industries. At Opal, he advises clients on all writing projects from technical to creative, for print, radio, video, and internet venues. Aditya has continued to deliver results for clients in healthcare, construction, information technology and other organizations within the B2B and B2G environment.

Aditya is currently pursuing a Masters in Creative Writing at University of Maryland College Park. He hopes that the investment in advanced education will help him continue to improve his ability to capture the client’s story and the results that they see from their marketing investments.

Ben, Web Developer and IT Consultant

As lead Web Developer and Information Technology consultant, Ben is responsible for all technology needs for a client. Fluent in a variety of programming languages and applications, Ben adapts to each client’s unique goals and finds an intuitive solution that is simple, accurate, and efficiently communicates a client’s services and value proposition.

From programming and maintaining websites, social mediums, and other viral marketing efforts, Ben ensures that each initiative meets a high standard of quality as well as the client’s goals and expectations. He views each project as an opportunity to apply his IT skills to help companies increase business growth.

Ben holds a BS in Information Technology with a minor in Business from George Mason University. When not at his computer, Ben is a private drum instructor for students of all ages.